Role Synopsis: Senior Business Analyst will support CRM & Business Analytics Manager and collaborate with the investment, development, sales and marketing teams.

Key Accountabilities:

• Excellent communication skills to collaborate effectively with cross-functional teams and stakeholders.
• Experience in data analysis and proficiency in relevant tools (e.g., Excel, PowerPoint) is a plus.
• Collaborate with team members to gather and document business requirements related to CRM systems.
• Analyze existing business processes and identify opportunities for improvement.
• Analyze and understand customer demands and generate marketing initiatives best matching this demand and the segment of the product.
• Conduct market research and competitive analysis to identify trends, opportunities, and target demographics within the benchmark real estate sector and deduct implication for our portfolio.
• Continually and proactively research, determine and advise target purchaser profile habitual expectations, quality expectations / intentions.
• Benchmark our portfolio of residential properties vs market in terms of prices, unit mix, amenities etc., and make suggestions to adapt marketing activities and pricing.
• Support sales and marketing teams in budget preparation and monitor periodic performance.
• Collaborate closely with the design and marketing teams to ensure that the residential marketing content and all platforms meet brand requirements of global partners and internal standards.
• Support the design, launch and optimization of residential marketing campaigns and sales initiatives, analyze online and offline marketing channels and campaign performance, and collaborate with the marketing team in generating quality leads.
• Contribute to the identification of opportunities for continuous improvement of internal capabilities for marketing activities such as digital, social media etc., considering international best practice, improvement of business processes, cost reduction and productivity improvement.
• Review relevant sales and marketing contracts, as well as agreements with global partners affecting direct functionality.
• Explore emerging trends and technologies to continuously enhance the way we present our properties.
• Identify list of suppliers that can support sales and marketing activities and continuously monitor their performance.
• Build and maintain strong relationships with internal and external stakeholders.
• Assist in the preparation of accurate and timely reports to meet corporate and functional requirements, policies, and standards
• Perform all other reasonable job duties as assigned by managers.

Desired background:

• Bachelor’s degree in marketing, finance, real estate, business or in a related field.
• Proven experience (min. 3-4 years) working as a Business Analyst with a focus on sales&marketing.

Required skills:

• Strong analytical, quantitative, and problem-solving skills
• Ability to work independently while prioritizing projects to ensure timely deliverables
• Good organizational skills with the ability to efficiently manage time and workload
• Demonstrate ability to communicate effectively, both orally and in writing.
• Proficient with advanced use of Excel, Word, PowerPoint.
• Business fluency in English and Azerbaijani required, Russian is a plus.

How to apply: Please send your resume to the e-mail address by indicating job title in the subject line.

About PASHA Real Estate Group:
PASHA Real Estate Group operates extensively in real estate, specializing in developing and managing group assets. We are dedicated to reshaping urban landscapes through cutting-edge projects that uphold high standards of quality and sustainability. Emphasizing customer satisfaction and strategic asset management, the group aims to innovate within the property management sector while achieving superior investment outcomes. PASHA Real Estate Group prioritizes the well-being of its employees, fostering a supportive work environment and providing opportunities for professional growth and development.