Brand and Marketing Manager

• As the Brand and Marketing Manager, you will be a key player in shaping the future of PASHA Travel. You will report to the CEO and manage a small team to develop and execute creative and strategic marketing campaigns that drive brand awareness, growth and achieve our business objectives. This role offers an exciting opportunity to work in a fast-paced and dynamic environment where creativity and innovation are encouraged.

Key Responsibilities: 

• Brand Strategy: Implement brand guidelines and ensure brand consistency across all marketing materials and customer touchpoints that resonates with our target audience.
• Marketing Execution: Plan and oversee marketing campaigns, including digital marketing, social media, email campaigns, and offline activations.
• Campaign Management: Plan and execute marketing campaigns across various channels, including digital marketing, content marketing, social media, and traditional advertising.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum impact.
• Market Analysis: Stay updated on market trends, competitor activities, and customer insights to identify opportunities and threats, adjusting strategies accordingly.
• Performance Measurement: Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize campaigns and achieve KPIs.
• Collaboration: Work closely with internal departments (sales, product, and operations) to align marketing efforts with business objectives.
• Vendor and Partner Coordination: Support relationships with external agencies, media partners, and third-party vendors to execute marketing initiatives.

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 3-5 years of experience in marketing, preferably in the travel, hospitality, or service industry.
• Strong leadership skills with the ability to inspire and motivate a team.
• Excellent communication and presentation skills.
• Proficiency in digital marketing, SEO, SEM, and social media platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for staying up-to-date with industry trends.
• Fluency in Azerbaijani and English is required; knowledge of Russian is a plus.

All candidates meeting the requirements are requested to send their Application Forms/CVs to the e-mail address in the Apply for job button with the reference “Brand and Marketing Manager” in the email subject line.

Please be advised that only shortlisted candidates (CVs corresponding to all requirements) will be contacted.