Job Purpose:
The Marketing Specialist will support the Brand Manager in executing marketing campaigns, content creation, market analysis, and supplier/agency coordination to strengthen Costa Coffee’s local presence and drive customer engagement.

Key Responsibilities:

• Content Creation & Adaptation: Develop and adapt content for digital and traditional platforms, ensuring alignment with brand guidelines.
• Campaign Management: Assist in planning, executing, and optimizing marketing campaigns across multiple channels.
• Supplier & Agency Coordination: Manage relationships with suppliers and agencies, ensuring timely and effective delivery of campaign materials.
• Market Research: Conduct market research and provide insights on consumer behavior and competitor activity.
• Digital Marketing & Social Media: Manage social media accounts and digital marketing campaigns, optimizing content for engagement.
• Event & Promotion Coordination: Support local events, product launches, and seasonal promotions, ensuring smooth execution.
• Reporting & Performance Tracking: Track campaign performance and prepare reports for analysis and optimization.
• Creative Development: Collaborate with agencies or design teams to create on-brand marketing assets.
• Customer Engagement: Assist in developing loyalty programs and strategies to increase customer retention.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing or related field.
• Proven marketing experience, preferably in retail or F&B.
• Strong content creation and digital marketing skills.
• Excellent communication and project management abilities.
• Fluency in Azerbaijani, English and Russian.

If you feel you have the skills, experience and approach necessary to perform this role, please apply via the email.